As reported to Bloomberg, beverage maker The Coca-Cola
Company (KO) has plans to invest more than $4 billion in China from 2015 to
2017 to combat the rising competition in the soft drinks market. The company
has also introduced new products and intends to build new plants to meet the
growing demand of Chinese consumers.
The cola giant is ramping up its investment in China as the
company and its bottlers seek to double global revenues to $200 billion in 10
years ending 2020. This investment of $4 billion is in addition to the previous
investment plan of $4 billion for China for the year 2012-2014.
Coca-Cola is also interested in acquisition deals in China
and may add healthier drinks in its portfolio such as juice making companies or
plant-protein drinks like almond milk. Read more.
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