Sunday, 17 November 2013

Will Coca-Cola or Pepsi Win The Soda War?




Among the major soda purveyors, it's understandable to consider Coca-Cola  (NYSE: KO  ) and PepsiCo (NYSE: PEP  ) as one-and-the-same. After all, their namesake sparkling beverages have competed against each other for decades, and together they've dominated the soda business.
  
As it happens, though, the present day represents a vastly different place in terms of consumer preferences. Consumers, particularly in the United States, are more health-conscious than ever. The demand for lower-calorie, less-sugary beverages is rippling through the soda industry, and the end result is stagnating case volume shipments for the twin industry heavyweights.

One of the two titans of soda has acknowledged this trend and charted a different course, while the other has no plans to be anything but a sparkling beverage company. That's why, as it appears to me, there's a clear winner of the soda wars. Read more.

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